WATCH ABOVE: Police are appealing to the friends of Kabil Abdulkhadir, who were allegedly with him when he was fatally shot on Sunday outside Toronto’s Marriott Hotel. The 27-year-old was Toronto’s 32nd homicide of the year. Peter Kim reports.

TORONTO – Toronto police are appealing to the associates of a 27-year old man who was gunned down early Sunday morning in front of a downtown hotel to come forward.

Police said they were called to the Dundas Street West and Bay Street area around 2:45 a.m. after reports of gunshots.

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A man found with gunshot wounds was found in front of the Toronto Marriott Downtown Eaton Centre Hotel at 525 Bay St. and was pronounced dead on scene, according to paramedics.

READ MORE: Police investigating after man, 27, fatally shot near Toronto Marriott Hotel

Police identified the man as Kabil Abdulkhadir and are requesting that his associates who were allegedly with him at the time of the shooting come forward.

Det. Sgt. Joyce Schertzer said in a news conference on Wednesday that Abdulkhadir was shot when he stepped out of a car outside the hotel, and that the suspects in the shooting also arrived by car.

Abdulkadir’s mother, Fouzia Hassan, also wants his friends who were with him in the car that night to come forward and talk to police.

WATCH: Police provide update after fatal shooting near Toronto Marriott Hotel

Abdulkadir’s brother and sister also spoke at a teary news conference, saying he didn’t deserve to die.

Schertzer says several people have spoken with investigators, but need Abdulkadir’s friends to speak with police in a “meaningful manner.”

Toronto Police Chief Mark Saunders said Tuesday that “good cooperation from witnesses” had helped investigators in the investigation, in stark contrast to the lack of information from the public in the Muzik nightclub shooting investigation that left two dead and three injured.

WATCH: Family of Kabil Abdulkhadir make appeal to public for information in his murder

“We have a high level of cooperation, we’re moving the investigation in a much more rapid manner. It’s still not over yet, but the level of success is dynamically different,” he said.

“With one case we have an absence of people coming forward and in the other we have people that have stepped up to the plate and exercised their due diligence.”

Police have not released a suspect description or the number of shooters involved. Police urged any witnesses to “take the initiative” and call 52 Division at 416-808-5200 or Crime Stoppers at 416-222-8477.

With files from Andrew Russell, Lama Nicolas and

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